What is a Commercial Production Company?
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What is a Commercial Production Company?

A commercial production company is a specialised entity responsible for turning marketing concepts into compelling visual content that aligns with brand objectives and engages targeted audiences. Unlike general videographers or freelancers, a commercial production company operates with a full-scale production model—offering strategic, creative, technical, and logistical expertise under one roof.

Typically brought in by advertising agencies or directly by brands, these companies manage the entire lifecycle of a project—from creative development and budgeting, through pre-production and filming, right into post-production and final delivery. Commercials can vary in format and distribution platform, including traditional TV spots, social media campaigns, online branded content, cinema ads, out-of-home digital screens, and even vertical formats tailored for mobile.

At MOB, this full-service capability is our hallmark. We partner with clients from concept through to completion, combining cinematic production value with the agility required in today’s fast-paced advertising world. Whether it’s a one-off TV ad or a global multi-platform campaign, we deliver premium results with a creative edge and technical finesse that sets our work apart.

What Does A Production Company Do?

A production company acts as the central organiser and executor of any content-driven project, assuming responsibility for the entire workflow involved in making professional-grade film or video content. This involves assembling the right talent (such as directors, cinematographers, and editors), handling logistics (permits, locations, crew scheduling), and providing the infrastructure (equipment, post facilities, delivery formats) to complete the job at the highest level.

The term encompasses a wide array of functions and skill sets—ranging from producing and directing, to art direction, camera work, editing, sound design, and client servicing. Each phase of production—pre-production, production, and post-production—requires careful coordination and expertise to ensure timelines are met, creative quality is maintained, and budgets are respected.

At MOB, our team spans every corner of the production process. We work closely with creative agencies or directly with clients to shape ideas, scout the best locations, select the ideal cast, and execute visually arresting campaigns. Our long-standing relationships with top-tier directors, DOPs, and crew allow us to scale productions efficiently without ever compromising quality.

Types of Production Companies

Production companies come in many forms, each catering to different outputs and creative goals. Understanding the key categories can help brands and marketers choose the right partner based on their project type and distribution needs.

Film/TV Production Companies

Film and television production companies are built around long-form storytelling—developing, financing, and producing scripted or unscripted series, feature films, and broadcast programming. With the expansion of streaming giants like Netflix, Amazon Prime, Apple TV+, and Disney+, the demand for high-quality episodic and feature content has exploded. These companies are responsible for every aspect of production, often from script acquisition and development through to final delivery and distribution.

They typically handle:

Although MOB is best known for commercial work, our cinematic sensibility and storytelling expertise have naturally extended into long-form content. Over the years, MOB has delivered a range of critically acclaimed feature-length documentaries, particularly in the sports genre. Highlights include What Rio Did (ITV), A Year In The Life of Michael Owen (Sky One), Bosman: The Player Who Changed Football (BT Sport), and most recently, ROBB: The Bryan Robson Story, which premiered on both Amazon Prime and ITVX. These projects reflect our ability to apply commercial-grade polish and emotional depth to compelling narrative formats.

Commercial Production Companies

Commercial production companies specialise in producing high-quality content for brands, agencies, and marketers. These companies are typically agile, working on shorter timelines with fast-turnaround deliverables—while still delivering creative excellence and visual impact.

They create content across:

At MOB, commercial storytelling is our expertise. We work across every major industry sector—from automotive and sport to tech, FMCG, and lifestyle. Our in-house team includes producers, directors, creatives, and post artists who’ve delivered iconic campaigns for brands like McLaren, Playstation and LEGO. One of our most recent standout projects saw us partner with Scholz & Friends Hamburg to launch Volkswagen’s new Transporter van. Starring Hollywood legend Jason Statham and directed by our own Paul W.S. Anderson, the ad became a cultural moment—merging action, humour, and branding in a way only MOB could deliver.

Post-Production Companies

Post-production is the stage where raw footage transforms into the final product. Post houses specialise in this vital phase, offering services such as:

MOB stands apart by owning and operating Rabble Post, our full-service post-production house in Manchester. Rabble’s team of award-winning artists works closely with our directors and clients to ensure every frame lives up to the creative vision. Keeping post in-house means greater creative control, faster turnaround, and tighter integration between production and delivery.

We’re also at the forefront of AI-driven post-production, using emerging tools to enhance workflows, generate assets, and create new kinds of content. Our recent AI-powered ad for a Nigerian cooking brand demonstrated how artificial intelligence can be both practical and creative—pushing the boundaries of commercial content.

Animation production companies

Animation production companies bring stories to life through drawn, computer-generated, or stop-motion visuals. These projects require different workflows than live-action, often involving:

While MOB’s strength lies in live action, our post-production artists frequently integrate animation and motion design into commercial projects. For extensive animation work, we also collaborate with a trusted network of globally acclaimed studios. This hybrid approach gives clients access to top-tier animation without compromising on visual cohesion or brand consistency.

Niche Production Companies

Some production companies focus on highly specific content types or technical specialties. These niche companies often serve industries with unique needs, such as:

Thanks to over two decades of hands-on experience, MOB has executed countless niche productions across virtually every sector. From high-speed car rigs to microscopic food footage, our directors and crew bring deep technical knowledge and a solutions-first mindset to each project.

How To Chose The Right Production Company For Your Project

Choosing the right production partner can be the difference between a campaign that lands and one that falls flat. Here’s what to consider when evaluating a production company:

MOB has been a trusted creative partner for global agencies and brands for over 25 years. We deliver work that’s beautiful, bold, and built to perform across platforms—whether it’s a digital campaign, international broadcast, or experimental activation.

Why Work With A Commercial Production Company Like MOB?

MOB isn’t just a production company—we’re a production powerhouse. We offer:

Whether you’re looking to launch a new product, refresh your brand identity, or create thumb-stopping social content, MOB delivers not only visual excellence, but strategic insight, speed, and industry-leading innovation.

Have a script, concept, or brief in hand?

Let MOB bring it to life. Reach out today to start your next project with a partner trusted by the world’s most ambitious brands.

Frequently Asked Questions (FAQ)

1. What types of productions do you specialise in?

MOB specialises in high-end commercials, branded content, and documentaries. We work across a wide range of industries including fashion, sport, automotive, and food.

2. Are you available to work across the UK or internationally?

Yes — MOB has offices in the UK and KSA, and we produce work globally every week. We manage all aspects of international shoots, including logistics, crew coordination, and permits.

3. How much does a commercial production cost?

Costs vary depending on the scope, location, and complexity of the project. We offer flexible pricing and can tailor a production package to suit your budget. Contact us for a customised quote.

4. How long does a commercial production take from start to finish?

From brief to final delivery, a typical project takes between 2 to 6 weeks. We’re also used to turning things around quickly for fast-paced campaigns or tight deadlines.

5. Can you help us develop the concept or script?

Absolutely. Our creative team can collaborate with you from the idea stage, offering support with scriptwriting, storyboarding, and full concept development — including director’s treatments when required.

6. What’s included in your production service?

MOB offers full end-to-end production services, including:
• Pre-production – scripting, casting, location scouting
• Production – filming, directing, talent management
• Post-production – editing, VFX, AI integration, colour grading, sound design, and final delivery

7. Can you deliver content in different formats for social media?

Yes. We can optimise content for any platform — including Instagram, TikTok, YouTube, LinkedIn, and broadcast TV — ensuring the correct aspect ratios, durations, and specifications.

8. Are your crews insured and safety-compliant?

All of our productions are fully insured, and our crews operate in line with UK health and safety regulations. Risk assessments and COVID-safe protocols are part of our standard workflow.

9. How do we get started?

Just send us a brief — even if it’s just a rough idea. We’ll follow up with a discovery call to understand your goals and advise on the best next steps.


Tags: Film and Production